More Or Less offers a new approach to lifetime weight control, a programme which is easy to understand, fun to follow and permanent in its effects. Follow the 39-Step Programme and you’ll gain a whole raft of spin-off benefits, as well as losing your superfluous weight. For instance, you’ll have:
More physical attractiveness. Losing weight is the cheapest way of ensuring that you always look your best. Psychologists have found that when we meet strangers it takes them only ninety seconds to form their first impression, a judgement which is largely based on the way we look.
Less eye-catching unsightly blemishes which mar your natural healthy looks – like chubby cheeks, flabby thighs and a bulging belly.
More bounce to the ounce. The less surplus weight you carry the livelier you’ll become.
Less fatigue and general ennui. You can’t be as fit as a fiddle if you’re shaped like a double bass. When people are four stone overweight they carry with them the equivalent of a half hundredweight sack of potatoes wherever they go. This explains why they get out of breath when they climb a short flight of stairs. Surveys show that people who are ten per cent overweight are twice as likely to suffer symptoms of breathlessness and chronic tiredness.
More chance of adding life to your years and years to your life. Surveys show that people who shed their excess weight increase their life expectancy by an average of four years.
Less risk of suffering premature death and crippling illnesses like hypertension, strokes, myocardial infarction, cancer and type 2 diabetes. If you carry excess weight you become your own executioner, a fate which is in keeping with the old adage: ‘God sends the acute diseases, the chronic diseases we create ourselves’.
More mental agility and acumen. Brain scans show that people who maintain a healthy weight have a better blood flow to their brains than their overweight counterparts. This may improve their brain function, according to a team of researchers in Chicago who found that the less excess weight an over-sixty-year-old woman carries the better her memory and general brain function.
Less risk of dementia, according to research carried out in Sweden which revealed that people who put on weight in middle age are eighty per cent more likely to suffer dementia in later life.